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  • Our Wooden Reels:
  • Respect the environment
  • Use 100% Renewable Lumber
  • Are Biodegradable
  • Help protect nature
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Our group, today with more than 70 years of history, is among the fifteen largest forestry groups in Brazil and it is the leading worldwide manufacturer of wooden reels for electrical cable companies.

With 7 production plants in Brazil, Spain, Bahrain, USA, Mexico and Colombia, Madem Group produces and supply more than 150 customers in 40 countries.

Quality and environment are important items in our process, enhanced by the ISO 9001 and ISO 14001 certifications.

The human factor is our major asset in the company and our 700 collaborators are provided transport, meals, medical and dental service and several other benefits.

We are proud of all these aspects that make Madem a dynamic innovative team constantly growing.


Madem Reels Group is proud to announce our new expansion in North America. The shareholders of Madem-Moorecraft Reels USA, Inc have agreed to open a new manufacturing, assembly and distribution plant in Denton, TX. This will become our second manufacturing plant in North America, following our initial plant located in NC. Operations are scheduled to begin in 2022 with assembly and distribution beginning in Q2, while manufacturing is set for Q4. The initial investment encompasses cutting-edge CNC lines and will create over 100 new jobs. Annual capacity should reach over 1,200 truckloads of KD reel kits per year. “Madem Group is successfully shaping another important project through excellence in streaming its core competencies” - Marcos Ramalho, President. “The new Denton plant represents our latest commitment to increase production capacity and expand our North American distribution network.” - Steve Redhage, Vice-President Sales.

Madem Group, with headquarters in Brazil, is the global leader in nailed wooden reel manufacturing. Madem is proud of its own renewable forests, sawmill and manufacturing facilities in Brazil, that support our global partners in USA, Bahrain, Colombia, Mexico, and Spain. We employ over 700 dedicated associates world-wide. Our combined annual production exceeds 6,000 containers of knocked down reels, including customized products, that ship to over 150 Wire & Cable plants worldwide. The name Madem represents over 73 years of wood industry experience.

Institutional Video

Assembly Process

Pellets Production

Mostardas's Management Plan

Click below and download the Public Summary of Mostarda's Management Plan.

Resumo Público do Plano de Manejo Mostardas RS

Rio Negro's Management Plan

Click below and download the Public Summary of the Forest Management Plan.

Resumo Público do Plano de Manejo Florestal

Policy Integrated Management System Euromadem

Click below and download:

Policy Integrated Management System Euromadem

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Head Office: P.O. Box 206 | Rod. BR 470 Km 223,82
CEP 95720-000 | Garibaldi | RS | Brasil | Phone: +55 54 3462 5600
Fax: +55 54 3462 5900 | sales@mademreels.com